How has growth been for your business in 2015? Even if you’ve done well, I’m sure you’ll agree that there is always room for improvement, and that you’re hoping for further growth in the coming months.
If this is the case, here are five quick tips to help gain new clients and continue expanding your business in 2016:
- Work to a plan
If you’ve never used a Marketing Plan before to help direct your business’ marketing activity, 2016 is the year to start. Look at the factors affecting you from external sources (such as your competitors, local and national trends, etc), your business’ strengths and weaknesses, and the marketing actions which have been successful (or unsuccessful) for you this year, and turn them into a plan to help you to achieve your goals.
- Try something new
Maybe you’ve always promoted your business via networking. Or having a stand at business exhibitions. Or by advertising in the local newspaper. If these bring in new customers to your business, great – but add to it, and try something new. Sponsor a local junior sports team, take some customers out to dinner, or invite a target out to coffee. Take a chance and see if taking a different approach pays off.
- Get Online
You don’t have to be away from your desk to effectively promote yourself. Whilst putting a name to a face and maintaining relations is important, you can raise profile initially using social media. You don’t have to be on every social media channel – choose the one or two most relevant to your business. If you produce products which are very visual (such as cakes, art, clothing, etc), then Instagram and Facebook will probably be most effective. For professional services or less ‘pretty’ products, try Twitter or LinkedIn. Have a love of live streaming? Get on Periscope. And so on… there’s a channel for every audience.
- Offer a ‘mini’ version of your product or service
Your potential customers may not be ready to part with their hard-earned cash to buy your product or service, whatever it may be. So try offering them a smaller or stripped down version – and see if it helps to tempt them into future investment with you.
- Be consistent
Marketing your business isn’t straightforward – and as a small business, it is easy to feel that as you have so much to do, the easiest thing to drop is your marketing. It pays off to be consistent – it is no good waiting until you have no new work coming in to start trying to find it, and dropping your marketing again when busy. You can manage your marketing much easier if it comes in steady waves than in huge peaks and troughs. A consistent approach to promoting your business will help you to raise profile in the long term, and it is likely that you’ll end up spending more if you make grand gestures on irregular occasions.