People power and social media campaigns

I just read a pretty amazing statistic… do you know how many people covered their profile picture on Facebook with a rainbow flag after the US Supreme Court ruled favourably on gay marriage back in June?

26 million!

Can you believe that? I find it pretty amazing. Of course, the photo editing tool that Facebook launched in order to do it means that there was almost zero effort required to do it, and of course it had no bearing on the ruling itself. But 26 million people standing up and saying they support something is undeniably impressive.

Rainbow filter, Facebook
Rainbow filter, Facebook

Other recent social media campaigns include the outrage over the killing of Cecil the Lion, last year’s ice bucket challenge, and (my hero) Stephen Sutton’s bucket list. Prior to social media, the main way to galvanise a huge number of people in a short amount of time was through major fundraising efforts (at huge initial cost, using mainstream mediums) such as Comic Relief and Children in Need. Now, all that is needed is a social media account, an injection of passion, and the content or a topic that will stand out.

So to those 26 million people who changed their profile pictures, well done. Maybe, just maybe, you helped to show that social attitudes are changing, and we’re becoming more willing to be counted in what we agree (or disagree) with.

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Published by

nicolaoloughlin

Chartered Marketer based in Bedford, UK.

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