Today marks Small Business Saturday in the UK. This grassroots campaign aims to “support, inspire and promote small businesses”, and can be seen up and down the country on high streets today.
It is campaigns such as this that all small businesses should get behind to help give themselves a sales and profile boost (especially before Christmas) and to show their standing with other local businesses. At this time of year in particular, sales are dominated by larger businesses with big marketing budgets, so a national campaign which is open to all small businesses helps to shift that focus, even if just on a temporary basis.
So, if you haven’t been involved this year – there’s still time to use social media to show your support and promote your business.
Further information can be found on the Small Business Saturday website, at http://www.smallbusinesssaturdayuk.com