As of today, there are only 36 sleeps until Christmas. The season has started on television, with John Lewis’ “Monty the Penguin” taking the lead in this year’s favourite festive ad, and many people have already started their Christmas shopping and arrangements.
So, have you prepared your business’ Christmas marketing plans? If not, here are some things you might want to consider:
- What markets or audiences do you want to target for the Christmas period – maybe you want to particularly attract office parties, parents celebrating baby’s first Christmas, or corporate gift buyers? How will you appeal to them, and are your products or services attractive to that audience?
- Make sure you can deliver. Much like Santa, if you say people can have their product or service before Christmas, make sure you can actually do it!
- Consider extending your Christmas opening hours if demand requires it. Don’t miss out on Christmas orders or shoppers, especially if businesses around you are extending theirs – they could take your custom if you are unavailable.
- Collect email addresses from those who buy from you in December, and send email marketing to wish them a Merry Christmas and any offers you have for Christmas and/or January.
- Promote your Christmas activities on your Facebook, Twitter and other social media pages, so that your customers know what you have planned.
- Think about January – a typically quieter time for many businesses. Can you offer a voucher or offer to customers if they visit you or buy in January too?
You should always try to make sure that your marketing stands out, especially in a busy period for consumers. However, don’t forget that people want to feel festive at this time of year, so don’t be embarrassed to put Christmas, and all it entails, firmly at the centre of your marketing activities throughout the period.