Not just for Taylor Swift fans…

I recently read an interesting article on the the marketing masterclass given by Taylor Swift in promoting her latest album. I can’t say that I’m a fan of her music personally, but the way in which she (or her marketing team, at least!) has developed a marketing strategy with a definitive style, which feels inclusive for fans, is certainly well planned and implemented.

Small businesses can learn from the tips in the article, and I recommend business owners giving it a read to see what they can incorporate into their own marketing plans.


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Chartered Marketer based in Bedford, UK.

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