One easy way in which you can boost the profile of your small business is to keep a watch for opportunities in the media, via networking groups or within your business community to highlight your successes via business award ceremonies. Entering awards or showcases will take some time to put together, but pitch them right and you will not only receive the resulting profile, but can use the accolade for ongoing marketing for usually up to 12 months.
For example, if you enter and win a small business award in your local region, you will usually receive profile from the local newspaper or media sponsors, and can then use that award to promote your business as being a cut above your competitors on social media, in your advertising and to market directly to new or existing customers in newsletters, emails and letters. In short, it gives you something new to sell about your business.
If there is nothing locally which you can enter, you could look at campaigns such as the Guardian Small Business Showcase, which also provides experiences and stories from other small businesses for you to be inspired by.
If you don’t win or aren’t featured when you enter an awards ceremony or showcase, don’t be put off. The opportunity to write down your experiences and share them is a great way of benchmarking your achievements, realising the route you still need to take and acting on it. Then, when you enter next time, maybe you’ll have more luck as you can see, chart and bask in your business progression.