An article in The Marketer magazine reported that a study has been conducted by the National Center for Biotechnology Information, which showed that the average human attention span has rapidly declined over the past decade to now just 8 seconds.
Think about all of the advertising you see daily for brands, companies or products – which ones stand out in that brief time you pay any attention to them? You’d only notice the generic or boring ones if they were for something you were actually looking to purchase or use, so what can you do to make your small company stand out in all of the noise?
The article mentioned above suggests (mostly) new technologies which can make you stand out – have you tried using Snapchat to sell something delicious or telling a story on Twitter using a series of photos within one tweet?
Providing you carefully plan your campaign and don’t damage your brand by being rude or offensive, trying out these platforms could make you appear different and appeal to your target market above your competitors – I haven’t seen much evidence of small businesses using things such as Snapchat for example to engage with audiences and tempt them visually with a quick ‘snap’ which intrigues and entertains.
Don’t be afraid of trying something different – use your 8 seconds wisely!