In the spirit of the London Marathon, which took place yesterday, it seems as good a time as any to reflect on the ongoing nature of your marketing needs for your business.
You will have heard many people say “it’s a marathon, not a sprint!” This is certainly true of the long-term promotion of your business. Your aim should be to achieve a smooth and consistent approach to marketing, so that your company name and profile remains at a regular level, rather than blasting information every now and again which will not be as effective in the long run.
Nowadays, there are lots of channels which can help you to achieve a consistent marketing approach, with social media being right up there as one of the main opportunities for your business to be seen by and engage with potential and current customers. You might also want to look for other regular opportunities which promote your company to customers, such as a magazine or newspaper column or blog, or sponsorship of a local sports team. Whatever you do, just remember to keep it regular and that measured and targeted activities will always be more effective than putting everything into one single promotion.