Human to Human Marketing – A Buzz Word Too Far!

The website Ragan’s PR Daily has a great article on the latest buzz word being touted by some marketers: human to human marketing.

Apparently it has originated as a reminder that business owners should remember to speak directly with their customers, rather than solely online or through social media. Whilst I don’t disagree that this is a good reminder for everyone that speaking face to face with customers is an essential part of developing relationships and establishing loyalty, if anyone uses the phrase in conversations with you about your marketing, feel free to roll your eyes!

 

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Published by

nicolaoloughlin

Chartered Marketer based in Bedford, UK.

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