Many small business owners will be working today, Saturday. Not because they want to, but because there is a necessity to get things done and often the most productive time for this is when the phones aren’t ringing all day and customers aren’t disrupting you (if you’re business is a shop or café, this might mean a different day to Saturday for you).
So if you are working on your ‘quiet’ day of the week, this might be a great time to take 30 minutes to think about how you can promote your business in the week ahead, to save time during your busiest hours:
1. Set up your social media in advance
Spending a few minutes using a programme like HootSuite or Social Oomph to schedule your tweets and status updates will save you time doing them during the week, although you should of course still log on when you can if you need to respond to an online customer query.
2. Get any information which needs to go out to customers this week prepared and ready to go.
This could include newsletters, greetings cards or even emails which you could draft and save to stop having to write them from scratch later in the week (don’t forget to re-read what you’ve written before you hit send though, in case your information becomes redundant).
3. Have a flick through the newspapers and see what your competitors are up to.
It might be that you have very little time to do this during the week, so spend five minutes catching up on the news and seeing what everyone else is up. You might find it inspires you to change or try something new, or write a blog post, article or press release in response to a news item.
4. Make sure your databases are up to date.
This is a job that no-one likes doing, but spend a few minutes updating contact details, etc, when you have the chance, and you’ll save yourself a lot of time and stress when you need to use that information.
5. Take the time to plan ahead.
You might sometimes find that it is a vicious circle between having no time to plan and needing to keep business steady. Your marketing should be continuous in order to keep business coming in at a steady rate – it is no good only marketing when times are slow, and then dropping it as soon as things get busy – as your workload will just drop back off again. Whilst you have a quiet Saturday, spend a few minutes reviewing or updating your Marketing Plan to make sure that your incoming work continues to come through the door.
And don’t forget to maintain a good work-life balance whenever you can!