On Monday, I gave a guest lecture at my local university in Bedfordshire for their event management course, on marketing and communications for events.
This was a great opportunity, and I really enjoyed sharing some simple tips on where to start in incorporating marketing into events planning – an essential part of events management if you want anyone to attend your events!
I thought it might be useful to include the slides I used here on the blog, as it includes basic advice which are of use to all small businesses, not just those organising events. That includes thinking about why you’re doing what you’re doing, the ‘big 5’ marketing tools at your disposal and when your marketing should end (or not, as the case may be).
If you have any thing you’d like to add to these, do get in touch.