If you’re still looking for inspiration on how to show your customers that you love them this Valentine’s Day, I’ve pulled together some great articles which might help you to come up with an idea suitable for your business to help you stand out from the crowd.
- Twitter’s advertising blog gives some examples of what angles businesses are using to promote products on the microblogging site in the run up to the big day, and gives advice on pairing up with other companies in order to tweet to a wider audience.
- The Smarta blog is full of good advice for small businesses, and they’ve posted some of their favourite examples of Valentine’s Day promotions. My particular favourite listed here is Dr. Pepper’s use of their ‘what’s the worst that could happen?’ tagline in setting up a cheeky ‘spin the bottle’ Facebook game.
- David Haddad has written a post on last minute Valentine’s Day publicity campaigns on Publiseek – perhaps the idea of offering something for couples as a promotion to entice customers could work for your business?
- Social Media Today has written 10 quick tips on using Valentine’s Day to promote your business on social media – these tips, written by Julia Campbell, are quick and easy to follow so can be put in place with ease to get involved in the spirit of the day!
If you’re a Valentine’s Day cynic, don’t forget that you could run some anti-Valentine’s Day promotion – maybe 10% off for anyone who DOESN’T mention the day on Friday?