The UK’s Federation of Small Businesses (FSB) reports that at the start of last year, SMEs accounted for 99.9% of all private sector businesses in the UK. Collectively, they employ 14.4 million people and had a combined turnover of £1,600billion.
They’re huge numbers, so wind it back a little and think about your small business. Why did you set it up? To work for yourself? Because you had a great idea? To fit your hours around family life perhaps? Or was it something else that drove you to do it?
Try and remember the excitement you felt when you set up your business, and use that to help drive your next set of goals. Where do you see yourself in 1, 3 or 5 years time…and can your marketing strategy help you to get there?
Don’t get lost in the crowd. Use your marketing plans to set you apart from other businesses in your industry and make sure that you are reaching new customers and appealing to your existing ones. Your customers will respond to your enthusiasm so make your attitude and passion part of your working life.