Today I found out that I have been awarded Chartered Marketer status, which is the “mark of an up-to-date, experienced and qualified marketing professional”, as defined by the Chartered Institute of Marketing.
To me, this is great news as it marks the achievement of a few year’s of hard work to get to this stage (not that I’m about to slow down!).
Being recognised under an industry standard can go a long way in acknowledging and confirming the position of you and/or your small business, as well as yours and/or your business’ reputation. I would like to think that being a Chartered Marketer goes some way to proving that I know what I’m talking about when it comes to marketing – it isn’t just a title, but the culmination of training and experience.
If your business industry doesn’t have such titles, you could look at entering awards to gain a similar mark of recognition. Entering your local FSB (Federation of Small Businesses) or newspaper’s business awards will gain you exposure and a credential which you can use to encourage new business and to show clients that you are as good as you say you are.
A good award submission usually takes a little time to write, but has the advantage of getting you to stop and take stock of everything you have achieved. That in itself is an award of its own! And if you do find yourself winning an award, make sure you let the world know – it is a fantastic way of getting publicity and raising your profile and reputation.