Writing an Article for your Business

Articles can be good ways of showing that you know your subject, and newspapers and magazines are always on the lookout for good quality content. So whether you sell fish or teach football to kids, a well-worded article can help to boost your profile, prove your credibility and bring in new enquiries.

However, sitting down in front of a blank computer screen or empty sheet of paper can be daunting, so here are some tips on how to write an article for a newsletter, magazine, newspaper, etc:

Tip 1: What should I write about?

The daily questions and interactions you have with clients and customers should give you an endless series of ideas for your articles. What do your clients ask you? Pay attention to those conversations and use them as subject matter.

Tip 2: What should be the first paragraph of my article?

Put the most important information first. Not everyone will have time to read the full article.

Tip 3: How should I write my article?

When you write your article, make sure it is structured and clear. Make it practical and don’t use your industry’s jargon. Tell the reader the news, say why it may be important and what they should do about it.

Tip 4: What should I include in my article?

Don’t make your readers think – lay out all of the information they need in simple terms, and make sure you include what they should do about it. Keep it easy to read, using short paragraphs and straight-forward information.

Tip 5: What if I don’t have space to put all of my information? 

If your article needs more detailed information, include a link to your (or another) website. Or you could use a checklist to help the reader to take action.

Tip 6: How can I make sure my article is worth reading? 

If you are hoping that your article will generate business enquiries, make sure you describe the benefit of acting upon the information in your article. If you have case studies or testimonials, use them.

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Published by

nicolaoloughlin

Chartered Marketer based in Bedford, UK.

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